McGrath Thermal
Industrial Services
Social Media Management
Brand Development
LinkedIn Marketing
Redditch
2025
Ongoing social media management for McGrath Thermal, a specialist provider of thermal insulation and pipe lagging services across the commercial, education, leisure and industrial sectors.
Summary
Managing the company LinkedIn and Instagram accounts, alongside the Managing Director's personal LinkedIn profile. My role has focused on developing a stronger brand presence, growing industry visability and positioning McGrath Thermal as a trusted name within the sector.
Challenge
McGrath Thermal had a limited online presence with little more than a logo and brand colours. The challenge was to build a recognisable brand, establish credibility within the industry and create a professional social media presence that reflected the quality of the business and helped it stand out from competitors.
Solutions
Developed a cohesive social media strategy, creating a consistent visual identity and brand messaging across all platforms. Built the company LinkedIn page from scratch, grew the Managing Director's personal LinkedIn profile, secured collaborations with leading suppliers and helped increase industry recognition, including being featured as Contractor of the Month.
