Higher Living Organic
Food and Beverage
Social Media Management
Brand Development
Influencer Marketing
Chichester
2021
Social media management for Higher Living Organic, supporting the wider Only Natural Products portfolio, including Dr Stuart's Teas and the Australian Higher Living Organic Accounts.
Summary
Managed Facebook, Instagram and TikTok, creating content, coordinating product photography and leading influencer marketing campaigns to build a stronger, more consistent online presence across multiple brands.
Challenge
The social media lacked consistency and didn't reflect the premium quality of the products. Although stocked by well-known retailers, the brand needed a clearer visual identity and stronger storytelling to stand out in a competitive market.
Solutions
Developed a cohesive content strategy and visual style across all social channels, introducing fresh product photography, influencer collaborations and consistent brand messaging to create a more recognisable and engaging online presence.
